Distribution Strategy for Creatives | From Creator to Consumer

As the middlemen in the process, distributors are ultimately looking to provide value to their customers. As artists, it is worth asking ourselves the following questions: who are we working with? Why are we choosing to work with this particular distributor? How are we choosing to work with them? And does our partnership create value for both our customers?

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Strategies for Business Longevity | Three Lessons from the Tortoise

A sudden windfall, an inheritance, winning the lottery–all these external events do not promise longevity. What they do bring is a sudden burst of short-lived prosperity that is doomed to inevitably vanish.

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What are the key ingredients of a successful business?

“From both the perspective of someone who is working for, and someone who is buying from a large corporation, they eventually fail to fulfil the needs of their employees or customers. I believe this is fundamentally due to the ever-changing nature of needs of … all humans.”

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Why Startup Founders Should Embrace Risk

The foundation stone of every startup is a risk-laden idea. To build a company, founders must take more risks, not less.

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Who is a Creative Entrepreneur?

“The creative entrepreneur walks a different path from the technology entrepreneur. She/he needs to wear two hats. The first is the designer/writer/artist hat to define the creative vision of their product or service. The second is the business hat to understand the dynamics of their chosen marketplace and sell it to as many people as possible.”

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What is Money? The Journey from Coins to BitCoins

Whilst the genesis story of the origin of coins remains a disputed topic amongst historians, we can be certain of three things. Firstly, money did not always exist. Secondly, it is a human invention. And thirdly, humans do not–and did not–actually need it to survive.

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The Monthly Minimum Wage Myth

The hourly wage for services rendered or a fixed salary for work done is really quite a ridiculous notion if you stop to think about it. And yet, this is the system that most of us work with when we think about the notion of ‘money’.

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