The Red Flags: Dealing with Difficult People

I’ve known a few people like that. People who won’t listen to reason. People who cannot make a decision for the collective benefit of all. They create situations where they win and you lose. There is no point in trying to reason with them. No matter what you say, do or explain – they will simply refuse to listen or understand your point of view. They are right. You are wrong. End of story. 

The Right Reviewers: hustling your book into the right hands

Not everyone is going to love your book. You can’t please everyone and nor should you try. I’ve heard people criticise authors like JK Rowling and Paulo Coelho about finicky little things and it’s always surprised me when people can’t see the big picture. There’s a lot of unwarranted elitism in the book publishing world, and many readers shun books that are a commercial success and label it ‘trash’ – which I think is overlooking the value that some books brings to a popular audience. It may not be your thing, but if a book manages to engage an audience, it is hardly trash.