A Manifesto Against the Marketplace | An Artist’s Challenge

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In a time when language is parcelled and traded like any commodity, when art flirts with dissolution into mere entertainment, I find myself anchored in a commitment deeper than temporary transactions or fleeting acclaim. This is no ornamental rebellion or mournful longing for vanished ideals. It is a rigorous demand that creation—spiritual and artistic—resist reduction to convenience or expediency.

The books I bring forth are not crafted for momentary appeal. Like the stages envisioned by the Natyashastra, where art entertains yet ultimately reflects back the soul’s depths, these works embody a process of sacred transformation—fires that burn away complacency and cultivate the facing of one’s own shadows. Each word carries the imprint of ancestral weight, the traces of lifetimes of samskara, and the invitation to ritual immersion in the power of language.

My publishing venture, Twinn Swan, is more than a business—it is a careful custodian of works that require boldness and depth. It does not pursue easy popularity or dilute meaning for wider consumption. Instead, it exists to create art that challenges comfort and insists on authentic presence. It serves readers unwilling to settle for the echo chamber of popularity, seeking instead profound encounter: one that unsettles, ignites, and reaches beyond.

To embody this ethos is to move with the rhythm of Nataraja, the cosmic dancer whose dance is both destruction and creation—a cadence that echoes through Kingfisher, a book dedicated Shiva as the Lord of Dance.

For those who quantify success in numbers or applause alone, this manifesto offers resistance. True depth does not submit to measurement. The sacred emerges in quiet persistence, in spaces that defy the clamour, and in moments that surface from beneath the familiar.

This is the charge I hold: to nourish the flame of sacred literature and deliberate enterprise, vigilant against the slow suffocation of facile consumption. To those who join this path, understand you are entering a shared ritual of creation and renewal, not a marketplace exchange. Together, we reclaim depth and refuse the erosion of meaning.

3 responses to “A Manifesto Against the Marketplace | An Artist’s Challenge”

  1. Michael Shyka Avatar
    Michael Shyka

    Beautiful conviction Dipa!

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    1. thank you, Michael! Hope you’re well 🙂

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  2. […] It is not a narrative of excitement, but one of commitment amidst ambiguity. The tensions between spiritual and artistic integrity and economic demands are real and persistent. The path has been less about invention and more about […]

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About Me

Dipa Sanatani | Publisher at Twinn Swan | Author | Editor | Illustrator | Creative entrepreneur dedicated to crafting original works of Modern Sacred Literature.