Mith Books: The Merchant of Stories

Mithbooks.com still a seedling. But I have full faith it’ll grow into a glorious tree in the future. I have a different vision for the business blog than I do for this blog. I’ll be writing about mythology from all over the world as well as sharing my business philosophy. I’ll be discussing my great-grandfather and grandfather’s entrepreneurial journey as well my own.

Sunk Costs: risk, return and irrecoverable costs

There’s a huge difference between gambling and making an investment. Gambling is playing with luck in the hope that things will turn out in your favour. Making an investment is pouring resources into someone or something with the expectation that it will generate a return based on the information you presently have. But some investments we make inevitably end up generating losses. So what do we do?

The Beginning of Mith Books

For sometime now, there’s been a gentle voice inside me that’s been urging me on to go forth on my venture wholeheartedly. I heard it. Believe me, I did. But like many people, I was caught up in a life that didn’t fully fulfil me. It wasn’t good enough to stay or bad enough to leave. And then crisis came down on me. Not once, not twice, but over and over again. It emptied out my life and burnt everything to the ground.