The Right Reviewers: hustling your book into the right hands

Not everyone is going to love your book. You can’t please everyone and nor should you try. I’ve heard people criticise authors like JK Rowling and Paulo Coelho about finicky little things and it’s always surprised me when people can’t see the big picture. There’s a lot of unwarranted elitism in the book publishing world, and many readers shun books that are a commercial success and label it ‘trash’ – which I think is overlooking the value that some books brings to a popular audience. It may not be your thing, but if a book manages to engage an audience, it is hardly trash.