Distribution Strategy for Creatives | From Creator to Consumer

As the middlemen in the process, distributors are ultimately looking to provide value to their customers. As artists, it is worth asking ourselves the following questions: who are we working with? Why are we choosing to work with this particular distributor? How are we choosing to work with them? And does our partnership create value for both our customers?

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Who is a Creative Entrepreneur?

“The creative entrepreneur walks a different path from the technology entrepreneur. She/he needs to wear two hats. The first is the designer/writer/artist hat to define the creative vision of their product or service. The second is the business hat to understand the dynamics of their chosen marketplace and sell it to as many people as possible.”

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The Creative Journey | Guidance from an Unseen Hand

The spirit that resides in this body longs to create. It draws its inspiration from an unseen hand that pervades the universe. 

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I am the Merchant of Stories | A Creative Entrepreneur’s Journey

My new book is out. It’s the second book I’ve written and it’s non fiction. It’s called The Merchant of Stories and it follows my journey as a creative entrepreneur–a voyage where I juggle the dual hats of living in this world as a creative as well as navigating the marketplace in which my work is published and distributed. 

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The Risky Business of Trade Publishing

One of my main takeaways from attending the London Book Fair earlier this year was that: yes, we have to do all we can to ensure that the book gets out there, but at the end of the day, we have no idea if (or when!) the book will take off. Some books manage to fetch a hefty advance and end up tanking; whilst other books seem to succeed for unfathomable reasons; whereas other books lay dormant on the shelves till one day things suddenly take off. 

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