Who is a Creative Entrepreneur?

“The creative entrepreneur walks a different path from the technology entrepreneur. She/he needs to wear two hats. The first is the designer/writer/artist hat to define the creative vision of their product or service. The second is the business hat to understand the dynamics of their chosen marketplace and sell it to as many people as possible.”

The Risky Business of Trade Publishing

One of my main takeaways from attending the London Book Fair earlier this year was that: yes, we have to do all we can to ensure that the book gets out there, but at the end of the day, we have no idea if (or when!) the book will take off. Some books manage to fetch a hefty advance and end up tanking; whilst other books seem to succeed for unfathomable reasons; whereas other books lay dormant on the shelves till one day things suddenly take off.