A business fable narrated by the tortoise.
As the middlemen in the process, distributors are ultimately looking to provide value to their customers. As artists, it is worth asking ourselves the following questions: who are we working with? Why are we choosing to work with this particular distributor? How are we choosing to work with them? And does our partnership create value for both our customers?
A sudden windfall, an inheritance, winning the lottery–all these external events do not promise longevity. What they do bring is a sudden burst of short-lived prosperity that is doomed to inevitably vanish.
“From both the perspective of someone who is working for, and someone who is buying from a large corporation, they eventually fail to fulfil the needs of their employees or customers. I believe this is fundamentally due to the ever-changing nature of needs of … all humans.”