When I decided to become an author some 12 years ago, I didn’t think I’d end up starting my own publishing house to publish my books. So in addition to the artistic process, I find myself dealing with the business of selling and promoting my debut novel The Little Light.
JOIN THE GIVEAWAY & WIN! Get an AUTOGRAPHED COPY of THE LITTLE LIGHT, a #1 Amazon Best Seller’s List book, by Dipa Sanatani.
My very first author interviews are out. If you’re interested in hearing more about my literary influences as well as the journey that led to the making of The Little Light….
I woke up this morning, checked the display page of my book on Amazon and… my eyes widened. For the first time in years, I didn’t need a coffee to wake me up. The Little Light: A Story of Reincarnation and the Crazy Cosmic Family was a bestseller in two categories.
The Little Light has emerged from the Cosmic Womb and made its way into the world. And now it’s time to get it into the hands of readers. YOU! Yes, you. And your friends, and your family, and everyone that you know… Seriously…
Not everyone is going to love your book. You can’t please everyone and nor should you try. I’ve heard people criticise authors like JK Rowling and Paulo Coelho about finicky little things and it’s always surprised me when people can’t see the big picture. There’s a lot of unwarranted elitism in the book publishing world, and many readers shun books that are a commercial success and label it ‘trash’ – which I think is overlooking the value that some books brings to a popular audience. It may not be your thing, but if a book manages to engage an audience, it is hardly trash.
Many readers won’t even leave a rating, let alone take the time to write a review. And who can blame them? I’ve read a few hundred books and although I do leave ratings, I rarely write reviews. If you contact book review bloggers, they’ve usually got a queue of requests to get through before they can get to your book. So how do you build the momentum for your self-published book as quickly as possible?